Jan 30

Nintendo Is Open to the Idea of Using DLC to Extend Product Lifespans

Category: Uncategorized

When asked about their opinion on charging customers for online content during the Q&A portion of last week’s investor meeting, Nintendo President Satoru Iwata revealed that the company is not against downloadable content. He went on to suggest that DLC could be used as a way to get new customers to buy older games.

“…for example, this is the idea of supplying new stages to Super Mario users who want to play the game more but have completed the game and lost interest in the existing stages. This will not only give us new profits but will lengthen the life of a product, in that it will never be out of fashion and can keep attracting public attention as long as many people play it. We should not aim to just increase the ARPU, but at the same time, to give our products a longer lifespan and a larger number of total sales.”

It sounds like Nintendo is more focused on having people just continue to talk about their games as a method to increase revenue rather than resorting to nickel-and-diming customers.

Source: Nintendo IR page

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