Nintendo Moves Forward with Universal Parks and Resorts Partnership

November 29th, 2016 | Category: Uncategorized

After reaching a basic agreement last year, Nintendo is now entering the next step in their partnership with Universal Parks and Resorts to create Nintendo-themed areas at Universal Studios Japan, Universal Orlando Resort and Universal Studios Hollywood.

In a video to promote the partnership, Nintendo’s Shigeru Miyamoto and Universal Creative’s Mark Woodbury outline some of the ideas for the collaborative effort.

Everything is currently in the planning phase and both companies expect the new attractions, which also include shops and restaurants, to begin opening over the course of the “next several years.” Each theme park will make separate announcements regarding what their Nintendo areas will be like, with the first announcement coming soon.

Source: Press Release

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Nintendo Planning to Amend Their Corporate Charter Next Month

May 18th, 2016 | Category: Uncategorized

Nintendo Logo

In conjunction with Nintendo’s previously announced transition to a company with an audit and supervisory committee, the company will also be updating their corporate charter to better reflect the expanding scope of their business plans.

On June 29, Nintendo will amend their Articles of Incorporation, an official record where a company defines its purpose, to include four new proposed areas of interest for the company:

  • Development, manufacturing and sale of medical devices and health devices
  • Development, manufacturing and sale of computer software
  • Management of and investment in eating establishments, stores and entertainment sites
  • Licensing of intellectual property rights

These additions aren’t a confirmation that Nintendo actually plans to work in these sectors, it just grants them the freedom to diversify their operations.

Source: Nintendo Investor Relations

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Nintendo is Attempting to Trademark the Mario “Coin” Sound

March 23rd, 2016 | Category: Uncategorized

Recently released details on a filing by Nintendo last month outline an attempt by the company to trademark the iconic coin sound from the Super Mario series.

It is not exactly certain what Nintendo will do if they do get approval, but it is not like sound trademarks are an uncommon practice. Many companies routinely attempt to lock down recognizable sounds and jingles.

Source: [via @FarmboyinJapan]

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Struggling Wii U Sales Don’t Stop Nintendo from Posting Quarterly Profit

July 31st, 2013 | Category: Uncategorized

Mario 3D World 00

Nintendo posted their financial earnings release today, revealing a profitable first quarter.

Thanks in part to a weakening yen, the game company was able to post a net profit of 8.6 billion yen ($88 million).

The Wii U is still not selling as expected, resulting in a “negative impact” on profits. According to their report, Wii U hardware and software only sold 160,000 units and 1.03 million units, respectively, worldwide during this quarter. The company attributes the low numbers to the lack of first-party titles to drive hardware sales.

Broken down by region, of the 160,000 Wii Us sold, 90,000 were in Japan, 60,000 were in North America and 10,000 were in Europe, Australia and other territories.

Source: (.pdf)

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Robyn Corr is Nintendo’s New VP of Human Resources

May 02nd, 2013 | Category: Uncategorized

Robyn Corr

Nintendo announced today their hiring of former Starbucks vice president of Partner Resources Robyn Corr. As Nintendo of America’s new vice president of Human Resources, she will be responsible for employee welfare, compensation, benefits, recruiting, learning and development, organizational development, payroll and HR systems.

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Nintendo Not Doing “A Large-Scale Presentation” for This Year’s E3

April 25th, 2013 | Category: Uncategorized

Nintendo at E3 Show

Rather that host a big press conference at E3 like they’ve done in the past, Nintendo wants to scale things back this year and break things down into smaller presentations focused on reaching specific audiences.

Their plan for E3 is to focus mainly on games for the U.S. market. There will be an event directed towards American distributors and a separate, hands-on event for members of the media.

For the Europe, Japan and other markets, Nintendo is planning to use Nintendo Direct as a primary medium of delivering information over the course of the expo.

Nintendo is still looking into ways on how to change their presentation style and will share details as they are decided upon.

Source: Nintendo IR Page

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Nintendo Performs Below Expectations But Remains Profitable

April 24th, 2013 | Category: Uncategorized


Following an approximate $434 million net loss during the last fiscal year, Nintendo has returned to profitability, albeit well below their estimates.

During the fiscal year ending on March 31, 2013, Nintendo earned a net profit of around $71 million. However, the company was expecting profits of $201 million.

A nearly $366 million operating loss played heavily into Nintendo missing their mark and it can partially be attributed to the sluggish sales of the Wii U. According to Nintendo, the system just wasn’t able to “maintain the initial sales momentum after the beginning of 2013 due to a delay in the development of subsequent software titles.”

For the next fiscal year, Nintendo hopes to make a net profit of $553 million.

Source: Nintendo Investor Relation page

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Satoru Iwata Takes Over As Nintendo of America CEO

April 24th, 2013 | Category: Uncategorized


Nintendo of America CEO Tatsumi Kimishima is being promoted to managing director at Nintendo Co., Ltd. in Kyoto, Japan. To fill Kimishima’s vacancy, Nintendo Global President Satoru Iwata will take on his responsibilities.

According to a recent press release announcing the reorganization, Iwata’s new role will “support the company’s unified global strategy, allow streamlined decision making and enhance Nintendo’s organizational agility in the current competitive environment.”

Kimishima will act as general manager of Corporate Analysis and Administration and general manager of the General Affairs Division at NCL beginning this summer. The positions are currently held Yoshihiro Mori and Masaharu Matsumoto respectively, but both will be retiring.

Source: Press Release

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Nintendo Reorganizing Its New York Offices

March 16th, 2013 | Category: Uncategorized


Nintendo of America’s New York division, which is responsible for the operations of Club Nintendo, will be moving to the main offices in Redmond, Washington.

The company will be closing down its Park Avenue offices and moving the remaining staff to a smaller office closer to the Nintendo World Store.

The reason for the move appears to be one of streamlining,

“The Direct Consumer Communications (DCC) team is moving to Redmond headquarters to merge with our Network Business Department (NBD) to provide better digital offerings and services for consumers,” said company spokesperson Charlie Scibetta. “Other Nintendo staff unrelated to DCC will remain in New York in a new office location close to the Nintendo World Store.”

Despite the reorganization, Scibetta said that the move will not have any impact on consumers.

Source: Kotaku

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Nintendo to Consolidate Handheld and Console Divisions by Next Month

January 16th, 2013 | Category: Uncategorized


Nintendo’s planning to take their console and handheld divisions and combine them into a new hardware development unit by February 16.

According to a report from Nikkei, which has been confirmed by Nintendo, the new unit will be initially staffed by 130 console and 150 handheld engineers, and work out of a new $340 million facility located next to Nintendo’s Kyoto headquarters. The facility is expected to be completed by the end of the year.

Source: Nikkei [via Engadget]

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