Get ready, trainers—Pokémon is heading to the biggest stage in American sports. No, Pikachu won’t be lining up at wide receiver, and Machamp won’t be sacking the quarterback (though the visual is pretty entertaining). Instead, The Pokémon Company is rolling out a special commercial during Super Bowl LX on February 8, 2026, to officially launch a yearlong celebration for the franchise’s 30th anniversary.

The big game between the New England Patriots and Seattle Seahawks is already shaping up to be a must-watch for Nintendo fans—a trailer for the Super Mario Galaxy movie is also expected—but Pokémon fans have a little teaser to obsess over right now. The preview gives us a behind-the-scenes glimpse of a certain Jigglypuff lounging on a cozy backstage sofa, with the serene pink ball of talent occasionally shuffling around. The simple but sweet 30th anniversary logo—a Pikachu face with “3” and “0” replacing its iconic red cheeks—also makes an appearance.

According to a press release, the ad will serve as the starting pistol for a full year of Pokémon festivities, with “fan-focused activations” and more details to be unveiled after the Super Bowl. In the meantime, you can already dive into the celebration over at the Pokémon Center, where a full line of 30th anniversary apparel and goods is now available.

As for major game reveals? Temper those expectations for Sunday. The commercial likely won’t drop big news—that’s probably being saved for the anticipated Pokémon Presents on February 27. But for now, kick back and enjoy Jigglypuff’s chill vibe. And if you’re in New York later this month, consider swinging by the Nintendo Store for some anniversary swag in person.

Will you be tuning into the Super Bowl for the Pokémon spot? What are you hoping to see during the 30th anniversary celebration? Sound off in the comments!

Original reporting credited to NintendoLife.com and Alana Hagues.