The Pokémon Company just played its biggest card during Super Bowl LVIII—a celebrity-packed ad kicking off the massive “What’s Your Favourite?” campaign for Pokémon’s 30th anniversary. And while a star-studded lineup took the field, it was Lady Gaga and Jigglypuff who truly stole the show.
A-Listers Reveal Their Favorite Pokémon
Premiering at Levi’s Stadium in Santa Clara, the spot features host Trevor Noah alongside Lady Gaga, BLACKPINK’s Jisoo, F1 star Charles Leclerc, footballer Lamine Yamal, and actors Maitreyi Ramakrishnan and Young Miko, each sharing their personal favorite Pokémon.
In a moment that felt inevitable, Lady Gaga chose the singing balloon Pokémon, Jigglypuff. The pair launched into a short, charming duet of Jigglypuff’s signature lullaby, sending YouTube comments into an immediate frenzy. One fan perfectly captured the moment: “LADY GAGA SINGING WITH JIGGLYPUFF MY LIFE IS MADE.”
Beyond the Ad: What Do Fans Really Want for the 30th Anniversary?
While the ad is a fun, broad celebration, many long-time fans are wondering what’s next for the anniversary festivities. The focus on nostalgia has sparked major hope for classic game re-releases. The 20th anniversary in 2016 saw the launch of several original Game Boy titles on the 3DS eShop on February 27th. With that date looming again this month, speculation is high that the original Pokémon Red, Blue, and Yellow, or even the Game Boy Advance titles, could finally come to Nintendo Switch Online.
The Bottom Line
Pokémon’s Super Bowl ad is a playful, mainstream kickoff to a milestone year. But with the legacy of past anniversaries setting a precedent, the community’s eyes are now firmly on the horizon, hoping for announcements that honor the franchise’s deep-rooted history.
What’s your favorite Pokémon? Are you holding out hope for classic game announcements this month? Let us know in the comments!
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